DSC_7304.jpg
DSC_5333.jpg
Selected photography for the Drifter brand
DSC_3117.jpg
IMG_3194.jpg
DSC_6874.jpg
DSC_0541.jpg
DSC_2091.jpg
DSC_4998.jpg
DSC_0395.jpg
DSC_5214.jpg
DSC_3152.jpg
DSC_5219.jpg
DSC_5199.jpg
DSC_3830.jpg

Drifter Brewing Company

From 2019-2020, I led art direction and creative strategy for Drifter, a nautical-themed craft brewery in Cape Town.

Product photography / Videography / Label design, copywriting, & creative direction for limited edition brews / Formatting and design edits for core range brews / Digital marketing /

Press relations / Customer and investor outreach

Cuppa: A limited edition collab with Origin Coffee. Label design, copywriting, and video production by me.

Canned Grenade: A limited edition collab with Tiny Keg Can Co. Label design, copywriting, and video production by me.

Screen Shot 2021-10-06 at 1.03.32 PM.png
567895ED-A960-47B1-A777-C882038B6A03.jpg
76176631_1366494800197255_2590359050403184640_o.jpg
IMG_0451.jpg
Screen+Shot+2020-06-11+at+10.18.21+PM.jpg
Screen Shot 2021-10-06 at 1.03.16 PM.png

‘A true team player! Madeleine is a very talented photographer, writer and editor and we were lucky to have her at Drifter for the time we did.’ - Anna, Co-founder

Next

Unraveled Yoga